Recently, the chairman of the Reliance Industries Mukesh Ambani announced the Jio phone which will be launched on the 24th of August. Reliance Jio Feature phone will be launched in beta testing phase in beta cities. The free of cost phone has taken the world by a storm and has created a huge excitement amongst the Indian masses. You just need to pay 1500 rupees as security and they all will be refunded once you complete 3 years.
Why Jio Feature Phone is so Special?
It is a revolutionary phone to say the least, both in terms of how it offers so many features at around 0 cost and also how it affects the ICE i.e. information, communication, and entertainment business. Although this was predicted by experts a few years ago, to see it happen so soon has made the phone grab the headlines worldwide.
To have come up with such a phone in the world’s fastest growing major mobile market and in a country which has the second largest population in the world speaks volumes about this great venture. It more or less describes itself how Reliance Industries are creating a historical league of their own by thinking above past profit and prioritizing customer value.
Now, this is quite similar to the revolution which was created by Steve Jobs in the United States a decade ago. Albeit what Jobs did was to create a revolutionary iPhone which was designed for the rich while Ambani has targeted the 50 crore people in the backward regions of India who still use the older 2G service and rely on slow and poor internet connections. The main ideology of Ambani’s revolution was to provide the faster 4G services to these people and bring them alongside the rich who are already using the latest technology.
So in a country where basic needs of the people have shifted from roti, kapda aur makaan (food, clothing and shelter ) to roti, kapda, makaan aur bandwidth, the launch of the Jio phone can be considered a truly revolutionary step. Now whether it gains as much success as Jobs’ revolution did in the United States and then worldwide is yet to be seen and it can only be judged after a few years have passed. But it is a step in the right direction and can or rather should bring India to the forefront of the technology sector with millions of customers running on and using high end and latest technology.