There were rumors in the month of November last year that Reliance Jio was working to bring a feature phone into the market having 4G capabilities. Then earlier this year, many new reports came in which claimed that this Volte enabled phone could be available for as low as just 500 rupees. But in the recently held AGM of the Reliance industries, Mukesh Ambani decline such reports, and rather announced that they are indeed bringing that Jio 4G feature phone, but that would be absolutely free of cost. This came as a revolutionary announcement from the industry standpoint and is set to change the status quo. It has a lot of significance for the customers as well as they will be able to get an advanced technology phone at zero cost. But besides this, there are many reasons as to how Mukesh Ambani is changing the telephone sector in India. Let us take a look at some of these.
Price and Tariff Cuts
As soon as Jio arrived on the scene with its low priced plans and free data offerings, other operators held onto their dear lives as most of their subscribers started to leave for Jio. This resulted in all operators cutting the tariffs and coming up with new low priced Jio data plans which changed the telecom industry forever.
Ended 2G and 3G era
India was already lagging behind as we were quite late in getting 4G to our country. But despite its arrival, many people are still using 2G or 3G services due to high prices of the Jio 4G data plans and high priced 4G phones. 2G arrived 25 years ago and to still have it is a shame, to say the least. But now with the Jio Free handset, everyone can get a Jio 4G mobile at low 4G prices and this should end the 2G and 3G era, changing the telecom scenario in the fastest growing telecom industry in the world.
Revolutionizing the DTH Sector
After the telecom sector, Mukesh Ambani has set his eyes on the DTH Sector as well. Starting with the Jio phone itself, the users will be able to get live cable TV for free. They can connect their Jio 4G Feature mobile to any TV and then use a free cable through the preloaded Jio TV and Jio Cinema apps. So now people can pay just 309 to watch unlimited free TV instead of taking expensive plans from DTH operators.
Better 4G Speeds
Although 4G is here, speeds and connectivity is still very poor amongst most operators. But now that the Jio phone has arrived, more people will be reached by Jio including in the rural sector. This will push the other operators to improve their connectivity standards in order to ensure that their remaining customers don’t leave to get better services from Jio.
Change the Low-Cost Phone Market
The low-cost phone market had very high demand from the rural sector. But these phones provided very fewer features and 2G or 3G connectivity only. But the Jio phone has gone a step ahead and provides 4G connectivity along with many other high-end features. The Jio phone features will force the competitors to improve their phones as well to stay in the market and hence this will provide the customers some very good options.